TY - GEN AU - Frías Jamilena, Dolores María AU - Polo Peña, Ana Isabel AU - Peco Torres, Francisco AU - Sabiote Ortiz, Carmen María PY - 2024 UR - https://hdl.handle.net/10481/91383 AB - The aim of this study is to determine whether a “slow tourism” image, coupled with value co-creation, can help develop sustainable tourist destinations. The study adapts a “slow destination image” scale and proposes that online value co-creation can... LA - eng PB - Elsevier KW - Slow tourism KW - “Slow destination” image KW - Pro-environmental behavior KW - Value co-creation KW - Sustainability KW - Online media TI - Can co-creating a “slow destination” image boost sustainability? DO - 10.1016/j.jdmm.2024.100898 ER -