TY  - GEN 
AU  - Peco Torres, Francisco
AU  - Polo Peña, Ana Isabel
AU  - Frías Jamilena, Dolores María
PY  - 2023
UR  - https://hdl.handle.net/10481/90136
AB  - Online reputation is critical for hotel firms, as evidenced by consumer ratings in online
media. The present study aims to develop insights into the antecedents of the hotel firm’s
online reputation and thus make a dual contribution to the...
LA  - eng
PB  - SAGE
KW  - Online reputation
KW  - Revenue-management
KW  - Firm perceived value
KW  - Strategic online reputation-management
KW  - Hotel firms
TI  - How to enhance online reputation? An empirical study from a joint customer–firm perspective
DO  - 10.1177/13567667231183480
ER  -