TY  - GEN 
AU  - Peco Torres, Francisco
AU  - Polo Peña, Ana Isabel
AU  - Frías Jamilena, Dolores María
PY  - 2023
UR  - https://hdl.handle.net/10481/90134
AB  - Purpose – This study examines the antecedents and consequences of strategic onlinereputation
management among tourism firms. It is proposed that a) customer relationship
management (CRM) is an antecedent of strategic online-reputation management, b)...
LA  - eng
PB  - Emerald Publishing Limited
KW  - Online reputation
KW  - CRM
KW  - Brand equity
KW  - Online tools
KW  - Moderating effect
KW  - Strategic online-reputation management
TI  - Antecedents and consequences of strategic online-reputation management: moderating effect of online tools
DO  - 10.1108/JHTT-05-2021-0144
ER  -