TY  - GEN 
AU  - Peco Torres, Francisco
AU  - Polo Peña, Ana Isabel
AU  - Frías Jamilena, Dolores María
PY  - 2021
UR  - https://hdl.handle.net/10481/90132
AB  - The study seeks to identify the effects of the simultaneous implementation
of Revenue Management and CRM on business performance among
hospitality firms and to determine whether Market Orientation constitutes
a suitable business culture for...
LA  - eng
PB  - Elsevier
KW  - Revenue Management
KW  - Customer Relationship Management
KW  - Market Orientation; Business performance
KW  - Hospitality firms
KW  - Hotel chains
TI  - Revenue management and CRM via online media: The effect of their simultaneous implementation on hospitality firm performance
DO  - 10.1016/j.jhtm.2021.02.004
ER  -