TY  - GEN 
AU  - Peco Torres, Francisco
AU  - Polo Peña, Ana Isabel
AU  - Frías Jamilena, Dolores María
PY  - 2021
UR  - https://hdl.handle.net/10481/90131
AB  - Purpose: This study aims to analyze the effect of the use of social media on the perception of
brand personality and to identify its effect on customer brand engagement.
Design/methodology/approach: The study adopted an exploratory approach,...
LA  - eng
PB  - Emerald Publishing Limited
KW  - Brand personality
KW  - Social media
KW  - Customer brand engagement
KW  - Cultural tourism
KW  - Alhambra
TI  - Brand personality in cultural tourism through social media
DO  - 10.1108/TR-02-2019-0050
ER  -