TY  - GEN 
AU  - Martillo Jeremías, Daniel
AU  - Polo Peña, Ana Isabel
PY  - 2021
UR  - https://hdl.handle.net/10481/90112
AB  - Purpose: The present study aims to propose and validate a model to measure certain variables that may contribute to increasing the bankarization rate (uptake of retail banking services) among developing-economy populations characterized by poor...
LA  - eng
PB  - Emerald
TI  - Exploring the antecedents of retail banks’ reputation in low-bankarization markets: Brand equity, value co-creation, and brand experience
DO  - 10.1108/IJBM-10-2020-0519
ER  -