TY  - GEN 
AU  - Montero Simó, María José
AU  - Polo Peña, Ana Isabel
AU  - Araque Padilla, Rafael
AU  - Rey Pino, Juan Miguel
PY  - 2018
UR  - https://hdl.handle.net/10481/88969
AB  - Although public anti-smoking campaigns have undoubtedly paid off, their scope has been rather limited. This paper aims to contribute to this debate and provide a theoretical foundation based on the percep- tions of female smokers that could provide...
LA  - eng
PB  - Wiley
TI  - Alternatives for Targeting Women in Anti-Smoking Campaigns: Insights from a Smoking Perceived Value Perspective
DO  - 10.1111/joca.12169
ER  -