TY  - GEN 
AU  - Casado-Aranda, Luis Alberto
AU  - Sánchez-Fernández, Juan
AU  - Viedma Del Jesús, María Isabel
PY  - 2022
UR  - https://hdl.handle.net/10481/88094
LA  - eng
TI  - Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study
DO  - 10.1177/10949968221087259
ER  -