TY  - GEN 
AU  - Oña López, Juan José De
AU  - Oña López, Rocío de
AU  - López, Griselda
PY  - 2016
UR  - https://hdl.handle.net/10481/87999
AB  - A transit service quality study based on cluster analysis was performed to extract detailed customer profiles sharing similar appraisals concerning the service. This approach made it possible to detect specific requirements and needs regarding the...
LA  - eng
PB  - Springer
TI  - Transit service quality analysis using cluster analysis and decision trees: a step forward to personalized marketing in public transportation
DO  - 10.1007/s11116-015- 9615-0
ER  -