TY  - CHAP 
AU  - Fernández Paradas, Antonio Rafael
AU  - Fernández Paradas, Mercedes
AU  - Rodríguez Martín, Nuria
PY  - 2022
UR  - https://hdl.handle.net/10481/87026
AB  - This work deals, in a comparative perspective, with the advertising strategies of
the main gas companies operating in Madrid and Paris at the beginning ofthe 20th
century. Specifically, the use of leafiets or brochures (direct advertising), whose...
LA  - eng
PB  - Comares
KW  - Iconografía
KW  - Historia del Arte
KW  - Publicidad
TI  - Happiness and well-being. Economic, social and artistic analysis of the promotional strategies of gas companies in Madrid and Paris at the beginning of the 20th century
ER  -