TY  - GEN 
AU  - Machado, José Luis
AU  - Oña López, Rocío de
AU  - Diez-Mesa, Francisco
AU  - Oña López, Juan José De
PY  - 2018
UR  - https://hdl.handle.net/10481/86900
AB  - Existing approaches dealing with customer perception data have two fundamental challenges: heterogeneity of customer perceptions and simultaneous interrelationships between attitudes that explain customer behavior. This paper aims to provide...
LA  - eng
PB  - Taylor & Francis
KW  - Light rail transit
KW  - Market segmentation
KW  - Quality of service
TI  - Finding service quality improvement opportunities across different typologies of public transit customers
DO  - 10.1080/23249935.2018.1434257
ER  -