TY  - GEN 
AU  - Chupryakova, Olga
AU  - Votyakova, Irina
AU  - Safonova, Svetlana
PY  - 2019
SN  - 23453303
UR  - https://hdl.handle.net/10481/86835
AB  - The article is dedicated to the research of metaphorics of advertising discourse, which differs by its focus not on a product, an extralinguistic object, but its image and its qualities which are important from pragmatic point of view and are...
LA  - eng
PB  - Journal of Research in Applied Linguistics
KW  - Communication Studies
KW  - Expressivity
KW  - Metaphorization
KW  - Imagery
TI  - Metaphorics of advertising discourse (based on cosmetics and perfume advertising)
DO  - 10.22055/RALS.2019.15114
ER  -