TY  - GEN 
AU  - Higueras Castillo, Elena
AU  - Alves, Helena
AU  - Liébana Cabanillas, Francisco José
AU  - Villarejo Ramos, Ángel F.
PY  - 2023
UR  - https://hdl.handle.net/10481/86692
AB  - Purpose-This study proposes a hierarchic segmentation that develops a tree-based classification model and classifies the cases into groups. This allows for the definition of e-commerce user profiles for each of the groups. Additionally, it facilitates...
LA  - eng
PB  - Emerald Publishing
KW  - User-intention
KW  - E-commerce
KW  - Segmentation
KW  - Trust
KW  - CHAID
KW  - COVID-19
TI  - The consumer intention to use e-commerce applications in the post-pandemic era: a predictive approach study using a CHAID tree-based algorithm
DO  - 10.1108/EJMBE-12-2022-0375
ER  -