TY  - GEN 
AU  - García-Carrión, Beatriz
AU  - Barrio García, Salvador Del
AU  - Muñoz Leiva, Francisco
AU  - Porcu, Lucía
PY  - 2023
UR  - https://hdl.handle.net/10481/86460
AB  - Social networks are a source of competitive advantage for destination management organizations (DMOs) in promoting user-generated content. In the online environment, the generational cohort to which the user belongs significantly determines their...
LA  - eng
PB  - Elsevier
KW  - Message congruence
KW  - congruencia del mensaje
KW  - Millennials
KW  - Generation Z
KW  - Eye-tracking
KW  - Culinary tourism
KW  - CIMC
KW  - Customer Integrated Marketing Communication
TI  - Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study
DO  - https://doi.org/10.1016/j.jhtm.2023.03.006
ER  -