TY  - GEN 
AU  - Yasin, Mahmoud
AU  - Líebana Cabanillas, Francisco
AU  - Porcu, Lucía
AU  - Kayed, Rasem N.
PY  - 2020
UR  - https://hdl.handle.net/10481/86423
AB  - The purpose of this study is twofold: Firstly, to assess the impact of customer online brand experience (COBE) with online banking on customer's intention to forward online company-generated content (CGC). Secondly, to explore the role of online brand...
AB  - El objetivo de este estudio es doble: En primer lugar, evaluar el impacto de la experiencia online del cliente con la marca (COBE) en la banca electrónica sobre la intención del cliente de reenviar contenidos online generados por la empresa (CGC). En...
LA  - eng
PB  - Elsevier
KW  - Customer online brand experience
KW  - Online brand community engagement
KW  - Company-generated content
KW  - Islamic banking
KW  - Intention to forward
TI  - The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine
DO  - 10.1016/j.jretconser.2019.101902
ER  -