TY  - JOUR 
AU  - Garrido-Moreno, Aurora
AU  - Garcia-Morales, Victor Jesus
AU  - King, Stephen
AU  - Lockett, Nigel
PY  - 2020
UR  - https://hdl.handle.net/10481/86193
AB  - Purpose - Although Social Media use has become all-pervasive, previous research has failed to explain how to use Social Media tools strategically to create business value in today’s increasingly digital landscapes. Adopting a dynamic capabilities...
LA  - eng
PB  - Emerald Insight
KW  - Social Media Use
KW  - Dynamic Capabilities
KW  - Customer Engagement
KW  - Organizational Readiness
TI  - Social Media use and value creation in the digital landscape: a dynamic-capabilities perspective
DO  - 10.1108/JOSM-09-2018-0286
ER  -