TY - JOUR AU - Martín Rojas, Rodrigo AU - García Morales, Víctor Jesús AU - Garrido Moreno, Aurora AU - Salmador Sánchez, Maripaz PY - 2021 UR - https://hdl.handle.net/10481/86187 AB - Social Media encourages networks in the complex and dynamic environment within which firms are immersed. The purpose of this study is to analyze the role and impact of Social Media on complexity variables and organizational performance. More... LA - eng PB - Elsevier KW - Connections KW - Dissipative Structures KW - Heterogeneous Agents KW - Innovativeness KW - Social Media KW - Complexity Theory TI - Social media use and the challenge of complexity: evidence from the technology sector. DO - 10.1016/j.jbusres.2019.12.026 ER -