TY  - JOUR 
AU  - Martín Rojas, Rodrigo
AU  - García Morales, Víctor Jesús
AU  - Garrido Moreno, Aurora
AU  - Salmador Sánchez, Maripaz
PY  - 2021
UR  - https://hdl.handle.net/10481/86187
AB  - Social Media encourages networks in the complex and dynamic environment within which firms are immersed. The purpose of this study is to analyze the role and impact of Social Media on complexity variables and organizational performance. More...
LA  - eng
PB  - Elsevier
KW  - Connections
KW  - Dissipative Structures
KW  - Heterogeneous Agents
KW  - Innovativeness
KW  - Social Media
KW  - Complexity Theory
TI  - Social media use and the challenge of complexity: evidence from the technology sector.
DO  - 10.1016/j.jbusres.2019.12.026
ER  -