TY  - JOUR 
AU  - Garrido-Moreno, Aurora
AU  - Garcia-Morales, Victor Jesus
AU  - Martín Rojas, Rodrigo
PY  - 2021
UR  - https://hdl.handle.net/10481/86173
AB  - Hospitality firms are facing unprecedented challenges on a global scale. The catastrophic effects of the COVID-19
pandemic and its multiple devastating global consequences have initiated a profoundly disruptive transformation
in the hospitality...
LA  - eng
PB  - Elsevier
KW  - Covid-19
KW  - Strategic Measures
KW  - Hotels
KW  - Crisis Management
TI  - Going beyond the curve: Strategic measures to recover hotel activity in times of COVID-19
DO  - 10.1016/j.ijhm.2021.102928
ER  -