TY  - GEN 
AU  - Garrido Moreno, Aurora
AU  - García Morales, Víctor Jesús
AU  - Lockett, Nigel
AU  - King, Stephen
PY  - 2018
UR  - https://hdl.handle.net/10481/86168
AB  - Social Media has transformed the way firms relate to the market. Hotels all over the world are increasingly
using these tools, integrating them into their Customer Relationship Management (CRM) strategies to
engage customers in active conversations....
LA  - eng
KW  - Social Media
KW  - Social Networking
KW  - Social CRM
KW  - Value Creation
KW  - Hotel Sector
TI  - The missing link: Creating value with Social Media use in hotels
DO  - 10.1016/j.ijhm.2018.03.008
ER  -