TY  - GEN 
AU  - Vendrell-Herrero, Ferran
AU  - Bustinza Sánchez, Óscar Fernando
AU  - Vaillant, Yancy
PY  - 2021
UR  - https://hdl.handle.net/10481/85950
LA  - eng
PB  - Industrial Marketing Management
TI  - Adoption and optimal configuration of Smart Products: The role of firm internationalization and offer hybridization
DO  - 10.1016/j.indmarman.2021.04.001
ER  -