TY  - GEN 
AU  - Molinillo, Sebastián
AU  - Rejón Guardia, Francisco
AU  - Anaya Sánchez, Rafael
AU  - Liébana Cabanillas, Francisco José
PY  - 2023
UR  - https://hdl.handle.net/10481/85048
AB  - Voice assistants (VAs), such as Alexa, Siri, and Google Assistant, are instruments
increasingly used by consumers to perform daily tasks. The objectives of the present
study are to examine the antecedents of consumers' continuance intention to...
LA  - eng
PB  - Wiley
KW  - Artificial intelligence
KW  - Consumer behavior
KW  - Continuance intention to use
KW  - Experience
KW  - Innovativeness
KW  - Perceived Value
KW  - Voice assistant
TI  - Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience
DO  - 10.1002/mar.21887
ER  -