TY  - GEN 
AU  - Robaina Calderín, Lorena
AU  - Martín Santana, Josefa D.
AU  - Muñoz Leiva, Francisco
PY  - 2023
UR  - https://hdl.handle.net/10481/84282
AB  - In recent years, immersive experiences have gained a leading role in cultural and museum tourism. However, not
all the benefits of virtual reality as a promotional tool for museum tourism, especially among the younger
generation, are being...
LA  - eng
PB  - Elsevier
KW  - Virtual reality
KW  - Museum
KW  - Gen Z
KW  - Millennials
KW  - Immersive tourism experience
TI  - Immersive experiences as a resource for promoting museum tourism in the Z and millennials generations
DO  - 10.1016/j.jdmm.2023.100795
ER  -