TY - JOUR AU - Alam, Sohaib AU - Khalid, Sadaf AU - Ahmad, Farhan PY - 2023 UR - https://hdl.handle.net/10481/83286 AB - The study qualitatively explores several past and recent advertisements that have evolved, conflicting and defeating women's roles in society. The study further discusses how advertisements have accelerated the concept of 'emphasized femininity'... LA - eng PB - Universidad de Granada KW - Stereotyping KW - Advertising network KW - Women representation KW - Empowerment TI - The Portrayal Of Women In Advertisements: A Critical Analysis Of The Role, Participation, And Empowerment DO - 10.47750/jett.2023.14.03.054 ER -