TY - GEN AU - González-Serrano, María Huertas AU - Alonso Dos Santos, Manuel AU - Sendra-García, Javier AU - Calabuig Moreno, Ferran PY - 2023 UR - https://hdl.handle.net/10481/82058 AB - The sports sector, specifically the field of personal trainer entrepreneurship, has been severely affected by the COVID-19 crisis. However, there are still few empirical studies that analyze how the actions taken before and during this crisis can... LA - eng PB - Elsevier KW - Sports entrepreneurship KW - SME KW - Technology KW - Strategic orientation KW - Business model adaptation TI - Sports entrepreneurship during COVID-19: Technology as an ally to maintain the competitiveness of small businesses DO - 10.1016/j.techfore.2022.122256 ER -