TY  - GEN 
AU  - González-Serrano, María Huertas
AU  - Alonso Dos Santos, Manuel
AU  - Sendra-García, Javier
AU  - Calabuig Moreno, Ferran
PY  - 2023
UR  - https://hdl.handle.net/10481/82058
AB  - The sports sector, specifically the field of personal trainer entrepreneurship, has been severely affected by the
COVID-19 crisis. However, there are still few empirical studies that analyze how the actions taken before and
during this crisis can...
LA  - eng
PB  - Elsevier
KW  - Sports entrepreneurship
KW  - SME
KW  - Technology
KW  - Strategic orientation
KW  - Business model adaptation
TI  - Sports entrepreneurship during COVID-19: Technology as an ally to maintain the competitiveness of small businesses
DO  - 10.1016/j.techfore.2022.122256
ER  -