TY  - RPRT 
AU  - Zarco, Carmen
AU  - Robles, Alberto
AU  - Valls-Prieto, Javier
AU  - Cordón García, Óscar
PY  - 2023
UR  - https://hdl.handle.net/10481/82029
AB  - The aim of this research is to determine how the most sustainable brands in Italy and Spain developed communication and awareness-raising actions during the COVID-19 pandemic and whether these companies were truly involved in raising public awareness...
LA  - eng
A3  - Emerald Publishing
KW  - Covid-19
KW  - Sustainable brand communication
KW  - Social media
KW  - Discourse analysis
KW  - Hashtags
KW  - Social network analysis and visualization
TI  - How did sustainable Spanish and Italian brands communicate COVID-19 on social media? - Online Annex
DO  - 10.30827/Digibug.82029
ER  -