TY  - GEN 
AU  - Rodríguez López, María Eugenia
AU  - Alcántara Pilar, Juan Miguel
AU  - Barrio García, Salvador Del
PY  - 2023
UR  - https://hdl.handle.net/10481/81800
AB  - In an increasingly innovative competitive environment, it is necessary to know the customer in depth and to understand the intrinsic determinants of customer loyalty to the restaurant and brand equity. Culture is a fundamental factor in understanding...
AB  - En un entorno competitivo cada vez más innovador, se hace necesario conocer en profundidad al cliente, y entender los determinantes intrínsecos de la lealtad del cliente hacia el restaurante y el capital de marca. La cultura es un factor fundamental...
LA  - eng
PB  - Universidade do Algarve
KW  - Individual cultural values
KW  - Satisfaction
KW  - Loyalty
KW  - Brand equity
KW  - Restaurant
KW  - SEM
KW  - Valores culturales individuales
KW  - Lealtad
KW  - Capital de marca
KW  - Restaurante
KW  - SEM
TI  - Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation
DO  - https://doi.org/10.18089/tms.2023.1901
ER  -