TY  - GEN 
AU  - Polo Peña, Ana Isabel
AU  - Andrews, Hazel
AU  - Torrico Jódar, Javier
PY  - 2023
UR  - https://hdl.handle.net/10481/81761
AB  - Purpose – This paper examines whether following a health crisis the use of health and safety protocols and
hotel brand awareness influences hotel perceived value and intention to visit.
Design/methodology/approach – Using anexperimentaldesign, the...
LA  - eng
PB  - Emerald Publishing
KW  - Health and safety protocols
KW  - Perceived Value
KW  - Intention to visit
KW  - Health crisis
TI  - The role of health and safety protocols and brand awareness for the recovery of hotel activity following a health crisis
DO  - 10.1108/JHTI-09-2022-0413
ER  -