TY  - JOUR 
AU  - Fortanet Gómez, Inmaculada
AU  - Edo Marzá, Nuria
PY  - 2022
UR  - https://hdl.handle.net/10481/80157
AB  - One of the most innovative genres in today’s business communication is the
product pitch (PP), mainly characterised by its multisemiotic nature (Daly & Davy, 2016),
which makes it essential to take a multimodal approach to the analysis and teaching...
AB  - Uno de los géneros más innovadores de la comunicación empresarial actual
es el denominado “Product Pitch” (PP), caracterizado sobre todo por su naturaleza multisemiótica
(Daly & Davy, 2016), que precisa un enfoque multimodal para su análisis y...
LA  - eng
PB  - Universidad de Granada
KW  - Product Pitch (PP)
KW  - Multimodal awareness
KW  - Multimodal assessment
KW  - Scaffolding
KW  - Teaching-learning cycle
KW  - Percepción de la multimodalidad
KW  - Evaluación multimodal
KW  - Apoyo
KW  - Ciclo de enseñanza-aprendizaje
TI  - New genres and new approaches: Teaching and assessing product pitches from a multimodal perspective in the ESP classroom
DO  - 10.30827/portalin.vi38.21621
ER  -