TY - GEN AU - Díaz‑Lago, Marcos AU - Blanco Bregón, Fernando AU - Matute, Helena PY - 2023 UR - https://hdl.handle.net/10481/80143 AB - Previous studies have shown that the price of a given product impacts the perceived quality of such product. This finding was also observed in medical contexts, showing that expensive drugs increase the placebo effect compared to inexpensive ones.... LA - eng PB - Springer Nature KW - Medical decision making KW - Illusion of causality KW - Price KW - Drug efficacy KW - Alternative medicines TI - Expensive seems better: The price of a non‑effective drug modulates its perceived efficacy DO - 10.1186/s41235-023-00463-4 ER -