TY  - GEN 
AU  - Cid López, Andrés
AU  - Hornos Barranco, Miguel Juan
AU  - Herrera Viedma, Enrique
PY  - 2022
UR  - https://hdl.handle.net/10481/78138
AB  - The design of the packages of products/services to be offered by a telecom company to
its clients is a complex decision-making process that must consider different criteria to achieve
both customer satisfaction and optimization of the company’s...
LA  - eng
PB  - Vilnius Gediminas Technical University
KW  - Decision making
KW  - Product/service design
KW  - Product/service development
KW  - Lean Six Sigma
KW  - Intuitionistic Fuzzy Sets
KW  - User satisfaction
KW  - Telecom sector
TI  - Decision-making model for designing telecom products/services based on customer preferences and non-preferences
DO  - 10.3846/tede.2022.17734
ER  -