TY  - GEN 
AU  - Alonso Dos Santos, Manuel
PY  - 2022
UR  - https://hdl.handle.net/10481/77170
AB  - Purpose – This study explores the effect of video assistant referee (VAR) sponsorship on spectator response
and compares it with advertising and conventional sponsorship.
Design/methodology/approach – An experiment with 809 subjects is conducted by...
LA  - eng
PB  - Emerald
KW  - Video assistant referee
KW  - Sponsorship
KW  - Congruence
KW  - Sports advertising
KW  - Recall
KW  - Sport management
TI  - Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study
DO  - 10.1108/IJSMS-05-2022-0107
ER  -