TY  - JOUR 
AU  - Castillo López, Ana
AU  - Llorens Montes, Francisco J.
AU  - Braojos Gómez, Jesica
PY  - 2021
UR  - http://hdl.handle.net/10481/75647
AB  - Social media is one of the most disruptive technologies in executing a firm’s digital business transformation strategies. Does the firm’s ability to use social media affect its proficiency in exploring and exploiting knowledge? What should be the role...
LA  - eng
PB  - Association for Information Systems
KW  - Social media capability
KW  - Knowledge exploration
KW  - Knowledge exploitation
KW  - Business analytics talent
KW  - Business value of social media
KW  - ADANCO
TI  - Impact of Social Media on the Firm’s Knowledge Exploration and Knowledge Exploitation: The Role of Business Analytics Talent
DO  - 10.17705/1jais.00700
ER  -