TY  - JOUR 
AU  - Casado Aranda, Luis Alberto
AU  - Sánchez Fernández, Juan
PY  - 2022
UR  - http://hdl.handle.net/10481/75289
AB  - Traditional psychological theories of message persuasion typically conclude that messages that are able to
facilitate an optimal allocation of cognitive resources in the audience will increase memory encoding, will be
better retrieved and recalled,...
LA  - eng
PB  - Elsevier
KW  - Message effects
KW  - Hedonic banners
KW  - Utilitarian banners
KW  - Neuroimaging
KW  - Memory encoding
KW  - Memory retrieval
TI  - Evaluating the neural mechanisms of exposure and retrieval of hedonic and utilitarian banners: A fMRI study
DO  - 10.1016/j.chb.2022.107317
ER  -