TY  - JOUR 
AU  - Llorens, Miguel
AU  - Herrera Viedma, Enrique
AU  - Morente Molinera, Juan Antonio
PY  - 2022
UR  - http://hdl.handle.net/10481/74376
AB  - In a very open competitive context where pure online players are consistently gaining
market share, the use of digital devices is a steady trend which is penetrating physical retail
stores as a tool for retailers to improve customer experience and...
LA  - eng
PB  - Vilnius Gediminas Technical University
KW  - Store digitization
KW  - Multiple-criteria decision making
KW  - Customer experience
KW  - In-store technology
KW  - Interactive marketing
KW  - Retail
TI  - Multiple criteria approach applied to digital transformation in fashion stores: the case of physical retailers in Spain
DO  - 10.3846/tede.2022.16553
ER  -