TY  - GEN 
AU  - Fernández Ruano, María Lina
AU  - Frías Jamilena, Dolores María
AU  - Polo Peña, Ana Isabel
AU  - Peco Torres, Francisco
PY  - 2021
UR  - http://hdl.handle.net/10481/73858
AB  - This study seeks to contribute to the literature dealing with the formation of customer-based destination brand
equity (CBDBE) using an environmental interpretation strategy. It aims to establish whether (i) participation in
an environmental...
LA  - eng
PB  - Elsevier
KW  - Environmental interpretation
KW  - Gamification
KW  - ICT
KW  - Customer-based destination brand equity
KW  - Psychological distance
TI  - The use of gamification in environmental interpretation and its effect on customer-based destination brand equity: The moderating role of psychological distance
DO  - 10.1016/j.jdmm.2021.100677
ER  -