TY  - GEN 
AU  - Rojas Lamorena, Álvaro José
AU  - Barrio García, Salvador Del
AU  - Alcántara Pilar, Juan Miguel
PY  - 2022
UR  - http://hdl.handle.net/10481/72041
AB  - This paper analyzes the scientific research on brand equity published over the last three decades, based on data from the Web of Science (WoS) and Scopus databases. The research objective is to identify both the predominant and the emerging themes...
LA  - eng
PB  - Elsevier
KW  - Brand equity
KW  - Bibliometric analysis
KW  - Co-word analysis
KW  - Bibliographic coupling
KW  - Web of Science
KW  - Scopus
KW  - SciMAT
TI  - A review of three decades of academic research on brand equity: A  bibliometric approach using co-word analysis and bibliographic coupling
DO  - 10.1016/j.jbusres.2021.10.025
ER  -