TY  - GEN 
AU  - Muñoz Leiva, Francisco
PY  - 2021
UR  - http://hdl.handle.net/10481/71461
AB  - Purpose: This study aims to analyse the effectiveness of a static promotional banner located on a hotel reservation website in terms of capturing the visitor’s visual attention by exploring how this impact depends on the user’s degree of internet...
LA  - eng
PB  - Emerald
KW  - Hospitality
KW  - Internet usage experience
KW  - Attention to advertising
KW  - Banner position
KW  - Banner recall
KW  - Eye-tracking study
TI  - The influence of banner position and user experience on recall. The mediating role of visual attention
T2  - La influencia de la posicion del banner y la experiencia del usuario sobre el recuerdo. El efecto mediador de la atencion visual
DO  - 10.1108/SJME-04-2020-0050
ER  -