TY  - JOUR 
AU  - Casado Aranda, Luis Alberto
AU  - Sánchez Fernández, Juan
AU  - Montoro Ríos, Francisco Javier
AU  - Arias Horcajadas, María Isabel
PY  - 2021
UR  - http://hdl.handle.net/10481/70858
AB  - The teaching methodology in university marketing subjects has traditionally been based
on “lecture classes”, which have proved to be insufficient for providing students with professional
skills that can be directly applied in the workplace. This...
LA  - eng
PB  - MDPI
KW  - Work-Integrated learning
KW  - Marketing
KW  - Professional experiences brought into the classroom
KW  - University
KW  - Motivation
KW  - Interest
TI  - Evaluation of the Work-Integrated Learning Methodology: Teaching Marketing through Practitioner Experience in the Classroom
DO  - 10.3390/math9172164
ER  -