TY  - GEN 
AU  - Martínez López, Francisco José
AU  - Li, Yangchun
AU  - Feng, Changyuan
AU  - López López, David
PY  - 2021
UR  - http://hdl.handle.net/10481/70350
AB  - Social platforms are currently encountering a set of burning issues: low ad conversion rates, crosschannel
free-riding phenomena, lack of monetary incentives to retain premium content creators, etc.
Direct purchase behaviors between social platform...
LA  - eng
PB  - IGI Global
KW  - Platform risk
KW  - Purchase behavior
KW  - Purchase intention
KW  - Seller risk
KW  - Social commerce
KW  - Social computing
KW  - Social media
KW  - Social media monetization
KW  - Trust beliefs
TI  - Buying Through Social Platforms: Perceived Risks and Trust
DO  - 10.4018/JOEUC.20210701.oa4
ER  -