TY  - GEN 
AU  - Olvera Lobo, María Dolores
AU  - Gutiérrez Artacho, Juncal
AU  - Díaz-Millón, Mar
PY  - 2019
UR  - http://hdl.handle.net/10481/69732
AB  - A new trend has arisen in the sphere of the globalised market known as transcreation, the intra or intralinguistic reinterpretation of a text for its adaptation to the target public (Gaballo, 2012). In the case of interlinguistic reinterpretation,...
LA  - eng
KW  - Transcreation
KW  - Marketing
KW  - SMEs
KW  - healthcare SMEs
KW  - Transcreación
KW  - Marketing
KW  - Pymes
TI  - Web Transcreation in The Spanish Business Context: The Case of Healthcare SMEs
ER  -