TY  - GEN 
AU  - Gómez Carmona, Diego
AU  - Muñoz Leiva, Francisco
AU  - Liébana Cabanillas, Francisco José
PY  - 2021
UR  - http://hdl.handle.net/10481/68490
AB  - The main objective of this research was to analyse the active regions when processing dishes
with a pleasant (vs. unpleasant) design and the effect of the previously read rational (vs. emotional)
description when visualising the dish. The functional...
LA  - eng
PB  - MDPI
KW  - Restaurant dish
KW  - Design dish
KW  - Description
KW  - Neuromarketing
KW  - Emotion
KW  - Pleasant
KW  - fMRI
TI  - What Do You Want to Eat? Influence of Menu Description and Design on Consumer’s Mind: An fMRI Study
DO  - 10.3390/foods10050919
ER  -