TY  - JOUR 
AU  - Sánchez Núñez, Pablo
AU  - Herrera Viedma, Enrique
PY  - 2021
UR  - http://hdl.handle.net/10481/68454
AB  - Neuromarketing, consumer neuroscience and neuroaesthetics are a broad research area of
neuroscience with an extensive background in scientific publications. Thus, the present study aims to
identify the highly cited papers (HCPs) in this research...
LA  - eng
PB  - MDPI
KW  - Bibliometrix
KW  - Consumer behaviour
KW  - Consumer psychology
KW  - Consumer neuroscience
KW  - H-Index
KW  - Highly cited papers (HCPs)
KW  - Scientometrics
KW  - Science mapping analysis
KW  - SciMAT
TI  - Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysis
DO  - 10.3390/brainsci 11050548
ER  -