TY  - CHAP 
AU  - Gutiérrez Artacho, Juncal
AU  - Olvera Lobo, María Dolores
PY  - 2017
UR  - http://hdl.handle.net/10481/68267
AB  - Constant changes in the economic environment, where globalisation and the development of the knowledge economy act as drivers, are systematically pushing companies towards the challenge of accessing external markets. Web localization constitutes a new...
LA  - eng
PB  - Springer
KW  - Localization
KW  - Enterprises
KW  - Internationalisation
KW  - Spanish SMEs
TI  - Web Localization as an Essential Factor in the Internationalisation of Companies: An Approximation of Spanish SMEs
DO  - https://doi.org/10.1007/978-3-319-56535-4_52
ER  -