TY - JOUR AU - Bueno, Itzcóatl AU - Carrasco, Ramón A. AU - Porcel Gallego, Carlos Gustavo AU - Kou, Gang AU - Herrera Viedma, Enrique PY - 2020 UR - http://hdl.handle.net/10481/67806 AB - a consequence of the exponential growth in online data, tourism sector has experimented a radical transformation. From this large amount of information, opinion makers can be benefited for decision making in their purchase process. However, it can... LA - eng PB - Elsevier TI - A linguistic multi-criteria decision making methodology for the evaluation of tourist services considering customer opinion value DO - 10.1016/j.asoc.2020.107045 ER -