TY  - THES 
A3  - Liébana Cabanillas, Francisco José
A3  - Porcu, Lucía
AU  - Yasin, Mahmoud
A4  - Universidad de Granada. Programa de Doctorado en Ciencias Económicas y Empresariales
PY  - 2021
SN  - 9788413067681
UR  - http://hdl.handle.net/10481/66665
AB  - The present project investigated the relationships between brand experience and brand community
engagement in online and offline settings, as well as the customers intentions to forward online
company generated contents (CGC), and user generated...
LA  - eng
PB  - Universidad de Granada
KW  - Online Brand Community
KW  - Brand experience
KW  - Brand community
KW  - Facebook
KW  - Islamic banking
KW  - Palestine
TI  - The antecedents of the intention to forward online company generated contents (CGC) and online user generated contents (UGC) via Facebook
M3  - info:eu-repo/semantics/doctoralThesis
ER  -