TY - JOUR AU - Carbó Valverde, Santiago AU - Cuadros Solas, Pedro Jesús AU - Rodríguez Fernández, Francisco PY - 2020 UR - http://hdl.handle.net/10481/66247 AB - Understanding the digital jump of bank customers is key to design strategies to bring on board and keep online users, as well as to explain the increasing competition from new providers of financial services (such as BigTech and FinTech). This paper... LA - eng PB - PUBLIC LIBRARY SCIENCE TI - A machine learning approach to the digitalization of bank customers: Evidence from random and causal forests DO - 10.1371/ journal.pone.0240362 ER -