TY  - JOUR 
AU  - Carrasco, Ramón Alberto
AU  - Herrera Viedma, Enrique
PY  - 2015
UR  - http://hdl.handle.net/10481/64915
AB  - RFM is a model used to analyze the behavior of customer by means of three variables: Recency, Frequency and Monetary.
The scores of these variables are expressed by an integer number, typically, in the range 1..5. The fuzzy linguistic approach
is a...
LA  - eng
PB  - ELSEVIER
KW  - RFM model
KW  - Fuzzy linguistic model
KW  - 2-tuple linguistic model
KW  - IBM SPSS Modeler
TI  - A 2-tuple Fuzzy Linguistic RFM Model and Its Implementation
DO  - 10.1016/j.procs.2015.07.118
ER  -