TY  - THES 
A3  - Martínez López, Francisco José
AU  - Li, Yangchun
A4  - Universidad de Granada. Programa de Doctorado en Ciencias Económicas y Empresariales
PY  - 2020
SN  - 9788413066851
UR  - http://hdl.handle.net/10481/64576
AB  - Social commerce sales are considerably increasing in recent years. Social platforms (e.g., Facebook, Instagram, and WeChat) play a strategic role in world economy. However, social platforms ran into several burning issues: low ad conversion rates,...
LA  - eng
PB  - Universidad de Granada
KW  - Social platform
KW  - Buy button
KW  - Social commerce
KW  - Safe shopping
KW  - Trust
KW  - Risk
KW  - Purchase willingness
TI  - Purchasing through Social Platforms with Buy Buttons: Academic and Practical Considerations
M3  - info:eu-repo/semantics/doctoralThesis
ER  -