TY  - JOUR 
AU  - Sánchez-Núñez, Pablo
AU  - Herrera Viedma, Enrique
PY  - 2020
UR  - http://hdl.handle.net/10481/63591
AB  - In the last decade, the advertising industry has experienced a quantum leap, powered by
recent advances in neuroscience, a large investment in artificial intelligence, and a high degree of consumer
expertise. Within this context, opinion mining,...
LA  - eng
PB  - Institute of Electrical and Electronics Engineers (IEEE)
KW  - Advertising Research
KW  - Bibliometrics
KW  - Communication
KW  - Consumer behavior
KW  - Emotion Understanding
KW  - Opinion Mining
KW  - Science Mapping Analysis
KW  - SciMAT
KW  - Sentiment analysis
KW  - VOSviewer
KW  - Web of Science (WoS)
TI  - Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis
DO  - 10.1109/ACCESS.2020.3009482
ER  -