TY  - JOUR 
AU  - Yasin, Mahmoud
AU  - Porcu, Lucía
AU  - Liébana Cabanillas, Francisco José
PY  - 2020
UR  - http://hdl.handle.net/10481/62666
AB  - Personality five characteristics are playing crucial role on intention
to forward Online Company Generated Content and user generated content mediated by online brand community engagement.
This paper is applied on a case of banking industry in order...
LA  - eng
PB  - Informa UK Limited (Taylor & Francis Group)
KW  - Online Brand Community
KW  - Customer personality
KW  - Company-generated content
KW  - Users generated content
TI  - The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case
DO  - 10.1080/1331677X.2020.1752277
ER  -